Social goes beyond tweeting at #HPEDiscover London

What’s going on in London?

HPE Discover London is one of HPE’s largest customer events of the year, where 10,000 customers, partners, and executives will come together the ExCel Center in London to preview the latest HPE tech and meet face-to-face with HPE execs. My social team will be supporting the event on-site and remotely, making sure that what happens in London garners the attention of IT decision makers, press, and at the very least, my friends and family. For us, Discover is a manifestation of the relationships we forge throughout the year, and we seek to elevate content from across the entire organization in a big way.

Lights, Camera, Discover!

We’re activating a mobile content studio, complete with GoPros, 360 cameras, and, uhh regular cameras and phones, to make sure we are capturing the essence of the event from every angle. Of course, this activity is all in addition to live-tweeting and Facebook live… LIVE from the show floor. =)


There’s a latte brewing at the Social Media Cafe…

Onsite, we will be (wo)manning the Social Media Café, slinging social media advice, along with free lattes and cappuccinos. We’ll be helping attendees to optimize their social profiles, and, for the more advanced, show them how to use the Snapchat filters – we’ll have 3 custom filters available around the venue. The Cafe will also feature social conversation screens and leaderboards and stay up-to-date on the action.

We’re excited to showcase everything the new HPE has to offer.

Follow @HPE, @HPE_Discover and me @socialkelsey, as we go behind the scenes at one of the tech industry’s biggest events.

Event hashtag: #HPEDiscover

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