Richard Branson and Virgin Mobile Austrailia are teaming up to turn your overflowing library of food photos into real meals for real people in need. This effort seems to be taking place only in Australia, and it’s not clear whether or not the hashtag impacts the campaign internationally. It’s worth a try, though! Might as well put those food snaps to good use (aside from making your friends jealous of that golden-brown souffle or hand-crafted cocktail).
All you have to do to participate, is take a picture of your meal, hashtag it #mealforameal, and share on your social network. 1 hashtag = 1 meal. Their goal is to share 400,000 meals with people in need. So far, 1,039 food pics have been turned into real meals.
OzHarvest “collects quality excess food from commercial outlets and delivers it, direct and free of charge, to 500 charities providing much needed assistance to vulnerable men, women and children across Sydney, Adelaide, Brisbane, Gold Coast, Melbourne and Newcastle.”
What a creative and innovative project. Kudos to Virgin Mobile Austrailia and OzHarvest for turning digital selfishness into tangible generosity.